about us

Our Story

The Tucker family has grown up on the farm in central California learning about agriculture and how important it is to produce quality food and be good stewards of the land. Jason and Rebecca have four daughters and are very involved in the community, volunteering in many projects and activities. Rebecca is a Medical Administrator for a local doctor's office. Jason runs the farming operation and has formally served both as President of The United States Sweet Potato Council and President of the California Sweet Potato Council. The girls have been involved in 4-H and FFA and raise several animals, including horses, goats, chickens, ducks, and a few dogs. 

Our family works to be good stewards with what we are given and we seek to lead the company according to our faith and the following principles;

Vision – Be the type of farming family that brings honor to God.

Mission – Use good agricultural stewardship practices to grow a better crop of Sweet Potatoes.

Core Values – Focus on a few key values to create the kind of culture we desire;

  1. People - Treat others better than yourself.
  2. Quality - Work with the best intentions.
  3. Organized- Keep structure and be orderly.
  4. Improvement - Go from good to better to best.
  5. Charity - Seek opportunities for charitable giving. 


Jason and Rebecca Tucker

Maci, Sadi, Maggie, Charli